We’ve always believed that there should be something simple that makes you feel better after drinking. In Japan especially, there is an entire industry of alcohol related health products, with a few of them based on algae. Algae seemed super effective, and with that in our mind, we started our journey. We wanted to make a convenient and effective product that helps you feel better in the morning.
When in university, working in bars was my main source of income. And I loved it. I used to be able to drink and be at my classes the next morning without any problems. As i grew a bit older, it got harder and harder. Drinking has always been a part of being social to me. Going to a bar with your friends, at a barbeque or at a party, it can be a lot of fun. It should not be that you are enjoying a couple of drinks and as a result you have to operate at 50% of your capacity the next day. This fact, became the foundation of Magic Hangover.
Accidently i stumbled upon a prebiotic product made of brown algae, because i wanted to sell general food supplements as a side income. The way it binded to toxins in fluids gave me an idea. What if we ask the manufacturer, a very talented bio engineer, to enhance the product in such a way, that it could bind to acetaldehyde. Acetaldehyde is the substance that, according to a lot of scientific articles, gives you that shitty feeling after you drink.
After a year of tweaking and testing on efficiency and safety we found the right algae. So Magic Hangover was born. Our first batch was fully invested by me, since i was doing it all alone back then. 88% of our customers stayed, so yeah, we are on to something.